Update Your Email and Network Socially for Bidder Interaction

Some auction houses on Proxibid do not include their email addresses, thus eliminating bidder interaction that typically means more and higher bids. Other auction houses are savvy enough to add an “info” account to their email services, engaging bidders and ensuring return sales. The auction business is changing as more bidders migrate online. Would you ignore onsite sellers who stop at your house to see lots? Don’t ignore Internet bidders. Instead, correspond with them on your site and on social networks.

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Recently Garrison Auctioneers sent us an excellent example of how to open an information channel with your bidders and ensure that your messages are being received rather than trashed by browser settings. The photo above features text that reaches out to the Internet audience. You should be doing the same.

Engstrom Auction, Weaver Auction, SilverTowne Auctions, Leonard Auction and nearly all of our top-ranked houses have been doing this for years. It’s time for you to do the same, if you want online sales to increase.

Decatur Coin and Jewelry not only interacts with online bidders but also uses social networks, again as many of our top houses do. See example below.

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When Decatur Coin and Jewelry sends an email, it reminds bidders to “like them” on Facebook. (We did!)

The auctioneering business is changing rapidly. We have been at the forefront of advising you on best practices. Pay heed, and buyers will pay you back with compliments and bids.

Proxiblog is an independent entity with no connection to the auction portal Proxibid. Our intent is to uphold basic numismatic standards as established by the American Numismatic Association and the National Auctioneer Association and to ensure a pleasurable bidding experience not only on Proxibid but also on similar portals such as iCollector and AuctionZip.

TIP OF THE WEEK

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Garrison Auctioneers sends potential bidders several messages in this neat online blast, reminding them to add the new email in their address books and enhancing interaction with bidders. Click to expand screenshot.

Also note the social media buttons and the physical address at the bottom of the blast. Garrison fits all this into one screen so that folks with mobile phones can read it without distortion.

Our tip: Remember that the online audience is as important as the onsite one, and do everything you can to give them a pleasurable experience, be it sharp photography, accurate lot descriptions, quick and inexpensive shipping, or low buyer’s premiums. When you add those components to Proxibid technology, you have a winning combination for your next auction and your next prospective bidder.

Proxiblog is an independent entity with no connection to the auction portal Proxibid. Our intent is to uphold basic numismatic standards as established by the American Numismatic Association and the National Auctioneer Association and to ensure a pleasurable bidding experience not only on Proxibid but also on similar portals such as iCollector and AuctionZip.

New Rankings, Brief Hiatus

Proxiblog has updated its auction rankings, with Silvertowne Auctions overtaking Western Auction, due to top consignment as well as buyer’s policies.

Silvertowne, concerned about securing top-quality consignments for its bi-monthly auctions, has one of the best seller policies on Proxibid, with low and even zero fees for coins that bring good hammer prices. Western Auction, still one of the best online and onsite companies in the business, at one time featured a 0% buyer’s fee, increased that to 5%–still the lowest on Proxibid–but recently upped that to 10%.

At 5% fees, Western Auction still would be doing well. Its July 6 session brought amazing hammer prices, with this 1893-S PCI-graded Morgan bringing $2950, or a realized price of $3245, still a bargain for all parties–auction house, seller and buyer.

Silvertowne, operated by Rick Howard of Howard’s Coin Shop in Leipsic, Ohio, features similar high-end items. In its last auction, this raw 1893-S sold for $3200, or $3680 realized, with 15% buyer’s fee. While that fee is on Proxiblog’s high end, Silvertowne makes up for that with expert coin grading and consignment policies. (Note the accurate description on the 1893-S coin pictured here.)

Proxibid will be taking a brief hiatus until mid-month. In two months we have posted more than 30,000 words in several categories, hoping to enhance your summer reading on best practices and more for your auction company.

In closing, we’d like to acknowledge our Honor Roll houses for their standards and practices on Proxibid:

Abal Auction

Arneson Auctions

Auctions Unlimited

Auctions by Wallace

Battermans Auction

Beatrice Auction Service

Beloit Auction/United Country

Black and Gold Auction

C.B. Kaye and Associates

Carden Family Auction Service

Carrick Auction

Crawford Family Auction

Culpeper Auction

Dave Kaufman Realty and Auctions

Furlo Auction Service

Garrison Auctioneers

Gavin Pope Auction and Appraisal

Gold Crown Auctions

Grey Ghost Auction Service

Grubaugh Auction Service

Hi-$ Auctions

Hidden Treasures

United Country/Hudgins

Key Date Coins

Kraft Auction Service

Krause Auctioneering

Krueger and Krueger

Jewelry Exchange and Auctions

Johnny’s Estate Auction Service

Lippard Auctions/United Country

Meares Auction Group

Massart Auctioneers/United Country

Midwest Coins

Phil Cole Rare Coin Auctions

RJ’s Auction Service

Scott Auctions

Silvertowne Auctions

United Country Shobe Auction

Sullivan Auctioneers

Weaver Signature Coin and Currency Auction

Western Auction


Proxiblog is an independent entity with no connection to the auction portal Proxibid. Our intent is to uphold basic numismatic standards as established by the American Numismatic Association and the National Auctioneer Association and to ensure a pleasurable bidding experience not only on Proxibid but also on similar portals such as iCollector and AuctionZip.