Rolling M. Auctions, one of the best marketers on the portal, sends out a thank you noting realized prices after one of its large, advertised auctions. The gesture not only is good business practice; it also attracts consignors.
Often good customer service–a thank-you, for instance–is yet another opportunity to tout your auction and attract consignors in the process. Rolling M. Auctions sent this email blast to all who registered for the auction and, perhaps, to all in its database of former customers.
In this instance, the company announced that its online attendance had set a record. The gesture is especially important because Internet bidders are the target audience for a thank-you message like this.
A good thank-you message with marketing savvy has these components:
1. Sincere thank-you for the business.
2. Realized prices.
3. Any record-breaking statistic, including a high price for a rare coin.
4. A notice for potential consignors.
5. Date of future auction.
6. Contact data for the company, including email and phone.
Every contact with your bidder is a chance to attract more business. Every auction is a chance to attract return customers, especially if you have mastered photography, lot descriptions and customer service.
Proxiblog is an independent entity with no connection to the auction portal Proxibid. Our intent is to uphold basic numismatic standards as established by the American Numismatic Association and the National Auctioneer Association and to ensure a pleasurable bidding experience not only on Proxibid but also on similar portals such as iCollector and AuctionZip.