Some auction houses on Proxibid do not include their email addresses, thus eliminating bidder interaction that typically means more and higher bids. Other auction houses are savvy enough to add an “info” account to their email services, engaging bidders and ensuring return sales. The auction business is changing as more bidders migrate online. Would you ignore onsite sellers who stop at your house to see lots? Don’t ignore Internet bidders. Instead, correspond with them on your site and on social networks.
Recently Garrison Auctioneers sent us an excellent example of how to open an information channel with your bidders and ensure that your messages are being received rather than trashed by browser settings. The photo above features text that reaches out to the Internet audience. You should be doing the same.
Engstrom Auction, Weaver Auction, SilverTowne Auctions, Leonard Auction and nearly all of our top-ranked houses have been doing this for years. It’s time for you to do the same, if you want online sales to increase.
Decatur Coin and Jewelry not only interacts with online bidders but also uses social networks, again as many of our top houses do. See example below.
When Decatur Coin and Jewelry sends an email, it reminds bidders to “like them” on Facebook. (We did!)
The auctioneering business is changing rapidly. We have been at the forefront of advising you on best practices. Pay heed, and buyers will pay you back with compliments and bids.
Proxiblog is an independent entity with no connection to the auction portal Proxibid. Our intent is to uphold basic numismatic standards as established by the American Numismatic Association and the National Auctioneer Association and to ensure a pleasurable bidding experience not only on Proxibid but also on similar portals such as iCollector and AuctionZip.
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