Southwest Bullion Enhances Descriptions

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We continue to document how small changes greatly enhance online interactivity in Proxibid auctions. Here’s another case, this time with numismatic descriptions by Southwest Coin and Bullion. (Click to expand above photo for detailed observation.)

Southwest Bullion and Coin typically does a good job describing coin lots, citing the right price guide and providing sharp, expandable photos for the online bidder. Recently we have seen enhancements in lot descriptions.

In describing the 1878 7TF 2nd Reverse Morgan Dollar, the company notes the luster, relief and condition of this uncirculated coin. The description notes nearly flawless fields and conservatively deems the condition to me MS60, “but we think the coin could be in up to MS-63 condition.” Southwest cites the Redbook value at $68-$120 and cautions buyers to “examine the coin and bid according to your own judgment.”

This and other descriptions in its Aug. 26 Proxibid auction establish trust with the Internet bidders who also enjoy 0% buyer’s fee and quick, professional shipping, reasons why Southwest continues to be in the top 10 of our personal rankings.

Proxiblog is an independent entity with no connection to the auction portal Proxibid. Our intent is to uphold basic numismatic standards as established by the American Numismatic Association and the National Auctioneer Association and to ensure a pleasurable bidding experience not only on Proxibid but also on similar portals such as iCollector and AuctionZip.

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