Weaver Signature Coin and Currency Auction has been among the most progressive innovators on the portal. They perfected email advertising long before others. They came up with tiered bidding long before others. They took our advice about buyer’s premiums and photography and continue to emphasize numismatics so that their lot descriptions rank among the best on Proxibid. We showcase the Weavers today because of their early bird email blast … and have a recommendation, too.
Email blasts that are innovative, such as the one above, announcing low and tiered buyer’s premiums–that’s news–not only are read but serve as reminders to register in an auction. We see far too many email blasts that announce a Proxibid auction or that remind us to register for an auction that we know all too well and probably won’t bid in, because of past experience.
Email blasts have to be newsworthy to be read. They should showcase particular cherry coins. They can call for consignments. They can spread the word about new practices, updated websites, and other innovations.
Remember, an email blast has to have a news angle beyond “don’t forget to register.”
One way to increase registration in an auction is to offer free shipping or discounts to the first 25 bidders who register. The more bidders at an auction, the higher the hammer price. Use email blasts to foster that effect … and enhance your bottom line!
Proxiblog is an independent entity with no connection to the auction portal Proxibid. Our intent is to uphold basic numismatic standards as established by the American Numismatic Association and the National Auctioneer Association and to ensure a pleasurable bidding experience not only on Proxibid but also on similar portals such as iCollector and AuctionZip.