Small Change, Big Benefits: Photos Enhance Bottom Line

We often note that small changes to cater to the Internet audience usually result in big benefits, another lesson proved recently by Gary Ryther Auctioneers, which has improved its photography. Watch for a Coin Update News article about the photographer and her methods.

The best way to illustrate how sharp, expandable photography sells coins is to use a deep mirror Morgan, one of the most difficult to capture because its mirrors usually require two light sources and a close-up lens.

This is a photo from a previous Ryther coin auction, before Annitte Caldwell signed on as a photographer:


Note that the coin is photographed at a slant, which captures luster at the expense of detail, thus resulting in lower bids.

This is another deep mirror Morgan from a Proxibid auctioneer who has yet to enhance his photography:


Note that detail and luster are absent from this photo, shot in poor lighting with an inexpensive camera.

This is a photo from a recent Ryther coin auction, showcasing how Mrs. Caldwell has contributed to Gary Ryther’s bottom line, just by enhancing photography:


Mrs. Caldwell uses a Canon Rebel T3i 600d slr and an Epson Perfection V600 scanner. “Because all coins seem to have there own issues,” she says, “I go back and forth between the two.”

Check Proxiblog for an upcoming feature article on her methods in Coin Update News.

Proxiblog is an independent entity with no connection to the auction portal Proxibid. Our intent is to uphold basic numismatic standards as established by the American Numismatic Association and the National Auctioneer Association and to ensure a pleasurable bidding experience not only on Proxibid but also on similar portals such as iCollector and AuctionZip.


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